Holger Daube ... EMEA Services Executive

I build service organizations that deliver without me.

25+ years in international IT services ... from implementation engineer to EMEA P&L

Alpine panorama at sunset looking out over a valley. Bottom left, a circular portrait photo of Holger Daube. A paraglider in the sky, a gravel bike on the rocks to the right. Overlaid digital panels read Cloud Infrastructure, Digital Workspace, People Development and Service Excellence, next to a connected map of Europe.
Image generated with AI. The portrait photograph is real.

Measurable impact

+30%above the USD 6.2M bookings target ... in 2024 and again in 2025
45 69%Productive utilization in 15 months ... 24 percentage points, roughly 53% relative
USD 30MProject backlog under strategic steering, at ~USD 2M quarterly revenue
8 countriesPartner landscape of around 20 partners ... with no additional headcount

Profile

Not a rockstar. A synthesizer.

I am not the rockstar executive who dominates a room by presence alone. I am a transformation executive who turns complexity into the ability to act ... through substance, reliability and the nerve to say clear things clearly, even when it is uncomfortable.

I have worked every level of a professional services organization myself. Trainer, systems engineer, presales, team lead, delivery manager, EMEA P&L. That credibility from the ground up is why teams follow me as peers: I know the work I am accountable for.

I have sat on both sides of the table. Years in presales, selling the solution. And years in delivery, having to make good on what was sold. That is why I do not negotiate with sales, I work with them.

And I stay at the table afterwards. Executive sponsor for selected premium accounts, steering committee on projects above one million euros in contract value. Anyone who makes a commitment should be reachable when it comes due.

My authority does not come from the title. It comes from three things.

  • Keeping commitments, consistently
  • Raising the difficult topic first
  • Talking at peer level, not about the team but with it

The same posture applies away from the desk. Paragliding and long-distance cycling reward preparation, focus and the ability to decide under conditions that keep changing. Make a plan, read the conditions, act ... and know when to stay on the ground.

Track record

Result first.

Three assignments, each led by the number. I cannot name employers or clients here.

Productive utilization from 45% to 69% ... in 15 months

Starting point
An EMEA service organization straight out of a corporate spin-off. Utilization below plan, project staffing without reliable steering, no budget for new tooling.
Contribution
Built a resource management office with full decision autonomy over EMEA project staffing ... internally, from the motivation already there, with no dedicated tooling and no external budget. In parallel, professionalized operational steering: migrated the PS tool landscape, defined the processes around it, and put fixed deal and project reviews in place.
Why it matters
24 percentage points is roughly a 53% relative gain. Achieved with no additional headcount, with the team that was already there.

Bookings 30% above target ... two years running

Starting point
A bookings target of USD 6.2M, no additional headcount planned, and a region reaching from DACH through Italy and Israel to METNA.
Contribution
Built and introduced the regional go-to-market strategy for professional services myself. On top of that, built and steered a partner ecosystem of around 20 partners across 8 countries, and moved the cadence with the sales teams onto shared goals rather than separate scorecards. 16 direct reports, 5 external PMs, 24 partner resources.
Why it matters
2024 and 2025, not a single outlier year. The capacity came out of the ecosystem, not out of the headcount plan.

300+ live EMEA projects carried through a separation

Starting point
A division was to be carved out of a corporate group and set up as a standalone company. Ongoing delivery was not supposed to feel any of it.
Contribution
Prepared the separation on the delivery side, took over more than 300 live EMEA projects, and then built the go-to-market and delivery structures inside the new company.
Why it matters
Carve-out and post-merger are the muscle I have trained most often ... before that, P&L responsibility for roughly USD 6M and 90+ projects, and earlier 18 direct reports across three countries.

Expansion happens in delivery, not in the pitch.

I have stopped projects and turned down SOW demands that would have damaged delivery integrity ... against sales pressure and against an approval a VP had already given. Partnering with sales means beating shared targets together, not trading away integrity.

Focus

Where I make a difference.

Business & commercial

  • P&L and KPI management
  • Pipeline and opportunity reviews
  • SoW authoring and deal governance
  • Services sales and solution selling
  • Portfolio enablement

Organization & leadership

  • Delivery excellence and org development
  • Change and transformation
  • Leading multicultural teams
  • People development and coaching
  • Program, resource and partner management

Technology

  • Digital workplace and end user computing
  • Cloud infrastructure ... IaaS, PaaS, hybrid
  • Virtualization
  • Data-driven delivery steering
  • AI in the enterprise ... my own tools and dashboards

Speaking and training

If you sell services, you have to be able to explain them.

Talks

  • 2023 VMware Techtalk ... AI in the enterprise
  • 2014 Brighttalk ... End User Computing Online
  • 2013 VMware un:think and Forum Frankfurt
  • 2012–2013 EMC Forum Vienna and Frankfurt
  • 2012 Bitkom User Forum

Continuing education

  • since 2026 Koerting Institute ... AI Masterclass
  • 2026 Harvard Business School Online ... Business Strategy

Contact

Let us talk.

Open to professional services roles across EMEA ... sales, presales, delivery.

Based in
Friedberg (Hesse) near Frankfurt
Region
EMEA, DACH or Germany
Languages
German, English
Away from the desk
Paraglider and bike